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welcome back to another video thank you
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for being here today we’re talking about
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what musicians can learn from Steve Aoki
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it’s one thing you can learn from him
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he’s a very smart guy and uh let’s go
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if this is your first time here I’m
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Sasha from Cologne and I’m talking about
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stuff to navigate the music industry a
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little bit smoother smarter cooler less
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drunk less less asshole ish if you want
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to learn more about how not to die in
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the not very dangerous music industry
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please make sure to hit the subscribe
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button and the notification bell so you
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don’t miss anything
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so yesterday I was lying in bed and
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reading the book I’m reading in my bed
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which is bribe of mentors short life
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advice from the best in the world by
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Timothy Ferriss so if you’re not
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familiar with Tim Ferriss he wrote books
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like the 4-hour workweek the four
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sheriff the four buddy tribe of mentors
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tools of tightens and does a lot of
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amazing I love his podcast which
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now has over 300 episodes and in his
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podcast he’s asking the same questions
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all the time at the end which is like
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what would you put on a billboard what
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what is the book you have gifted the
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most what what is one of the best
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worthwhile investments you’ve ever made
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just for example so this book contains
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people that weren’t on his podcast yet
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so he wrote them emails and they
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answered him and it’s a great book there
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are people like Ashton Kutcher Evan
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Williams a lot of people I don’t know
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Esther Perel Steve Aoki the ROC Bear
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Grylls I don’t think the rock is in
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there but yeah ton of interesting
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people and the book is amazing if you
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want to check it out click the affiliate
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link if you want to support my channel
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in the description you can check it out
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and I have read the Steve Aoki one
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yesterday and he is this very famous
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tronic music producer and the label
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owner of dim souk dunks
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some Asian name record label and he said
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a very interesting thing that it grabbed
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me and I got up back got back to my
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studio and wrote this Evernote note down
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and it was like this I focus on the
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energy of my music not the trend the
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energy itself doesn’t have a name it
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doesn’t exist in that space of being
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cool or not at the end of the day the
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feeling itself is the most important
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thing to recognize because the energy
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that my music will give of an attract is
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a very human feeling so people are
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trying to put music into drawers all the
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time so ah this is blackened death metal
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this is extreme blackmail this is
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blackened metalcore this is technical
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Ghent metalcore this is technical math
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gent core I’m not someone who to call
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on all of this everyone is kind
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of in a genre otherwise music festivals
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would be very weird and there would be
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very weird categories in Spotify there
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would be very weird ways to discover
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music but he’s talking about the feeling
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whether or not you’re in a specific
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genre or not the feeling that you are
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sending through your music and this is
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very very very different from artist to
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artist and that was very interesting to
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me to hear someone at that level and
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most people at that level do not care
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about trends because if they would care
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about trends they wouldn’t be original
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artists so you would rather be original
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than to follow a trend but as soon as
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you are creating music and you’re
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influenced by listening to other kinds
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of modern music you are probably
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creating modern music it’s the whole
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circle of creating music and if you
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focus on the energy
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of your music which is what I think an
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automatic system that is in place if you
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are creating something out of your own
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feeling out of your own intention out of
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your own what has your past week been
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your grandpa died when my grandpa died I
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wrote pretty pretty dark music and it
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was just the energy that was around me
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that I was putting into music so it is
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very important to just focus on your
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energy and the genre you may want to
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achieve or the genre you may want to be
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and will follow your feeling so the
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feeling you express is your feeling and
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that’s the music and that’s the art and
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you don’t even have to put yourself in a
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genre because people will decide what
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genre you’re in you the market will
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decide what genre you’re in so I highly
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encourage you to dig into those
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successful producers because they have a
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lot of interesting stuff to say so I
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hope this was somehow interesting to you
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there’s a lot of gold in this book I
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highly recommend it and I highly
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recommend you get into the whole
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self-improvement funnel of Tim Ferriss
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in general so thank you very much for
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watching tell me what you think about
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those so I read books and just put stuff
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I’ve read out there Tim what do you
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think have a good one thank you very
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much
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[Music]

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